In Xiushui Township, Changhua County, there's a cake and dessert shop founded by young people who returned to their hometown, infusing the story of the land into every delicious bite. The packaging design is inspired by the shop's unique pentagonal architecture, showcasing the brand's distinctive charm. The cake filling uses 194 rice grown by local young farmers, paired with fragrant rice flour and the aroma of seven-leaf orchid, filling every bite with the warmth of the land and the farmers' perseverance.

Packaging Inspiration - Printed using environmentally friendly paper and ink, the gift box uses snap-fit closures instead of traditional adhesive methods, which is more conducive to recycling and demonstrates a sense of environmental responsibility.

Illustration style - Using hand-drawn colored pencils to present the simple and rustic humanistic flavor of Xiushui, allowing customers to visually experience the charm of this land.

DM Concept - Cleverly combining cookie photography with descriptive text, along with maps and illustrations, in a whirlwind style to convey the essence of a scenic journey, allowing customers to enjoy the food while experiencing the joy of exploration.

• 2025 Changhua County Taiwan Design Exhibition - Shortlisted