The name "呷什面" sounds like "What to eat" in the Minnan dialect. In addition to its delicious taste, the brand's core message is "to convey the joy of life through cooking". Therefore, the main visual of the packaging uses noodles as the brand logo, and uses lines to form geometric shapes with bright colors to present the rich emotions of everyday cooking!

• TTS Golden Star Design Award - Special Jury Prize | German Design Award - Nomination