Dali District Farmers' Association Fragrant Rice

Dali District Farmers Association-Rice

On this fertile land of Taichung, every grain of rice carries the deep affection and high hopes of the farmers. This sentiment is transformed into the aroma of rice and illustrative scenes of farmers working throughout the four seasons. The front and back of the packaging cleverly echo each other, symbolizing vitality and an optimistic local spirit. The brand font combines round and bold types, presenting a sense of trust and approachability, aiming to change the traditional impression of farmers' associations. This packaging emphasizes conveying a vibrant local spirit, allowing consumers to experience the interaction between the land and humanity, and to cherish every grain of the land's bounty while enjoying the rice.

• TTS Golden Star Design Award - Nominated | Taichung TCOD - Nominated