Wei Dan Sui Yuan Hot Pot Soup Base

Vedan Suiyuan Hot Pot Soup Base

Wei Dan Sui Yuan Hot Pot Soup Base


The number one vegetarian brand in Taiwan, Sui Yuan, collaborated with Redang Island to develop Southeast Asian flavors, giving vegetarian consumers more diverse and delicious choices. The main visual design of the packaging aims to convey the brand's "carefree" spirit, arranging diced ingredients in a way that sways in the wind, combining this with the curves of the soup base in a hearty hot pot, creating an atmosphere of Eastern Zen. This precise positioning, coupled with effective marketing and promotion, resulted in the sale of 60,000 bags after its launch.

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