Wu Hui Foods' Lishan peanut butter has been a best-selling product for many years. While it has a stable customer base, it also faces the problem of outdated packaging, making it difficult for revenue to grow significantly. The redesigned product addresses market demands for health by reducing sweetness and calories, providing a healthy and delicious option (adopting a minimalist style to reflect the sugar reduction feature). With significantly improved packaging recognizability, the consumer base has expanded to include the younger generation, adding more deliciousness to people's daily lives.

• TTS Golden Star Design Award - Nominated